Sometime last year, I came across a speech from the 2015 Toastmasters World Champion, Mohammed Qahtani. If you have a few minutes, I really suggest you take the time to watch it. OK, let’s say you only have a couple of minutes: just watch the introduction.
While I’m not a fan of Qahtani’s parenting style (either option), I’m going to skip over that for now, as it’s not the main reason for writing this post. I’m also going to skip over the stereotypical portrayal of scientists, again, as it’s not the main reason for writing this post (but I will say that I’ve never meant a scientist who confirms that ‘stereotypical portrayal’). The main reason for writing this post is the first few minutes of the video. The startling anecdote that Qahtani shares about smoking and diabetes. Be honest — did you believe him when he said, “the amount of people dying from diabetes is three times as many dying from smoking?” Based on the audience’s response, I suspect that there are probably — at least — some of you who didn’t know this. To be clear, it’s not my aim to make you feel bad about this. If this isn’t a piece of data you’ve been exposed to at some point in your life, you probably have little reason to know. (Unfortunately, smoking is part of my family history, so I knew Qahtani was up to something when I heard him make that statement. Oh, and if you’re curious, WHO posits that smoking is the leading cause of death where 1 in 10 adults worldwide [!] die as a result of it, whereas diabetes is ‘only’ the 7th leading cause of death in the US.)
Circling back to the video… conviction. Did you notice the conviction with which Qahtani parroted the statistics about diabetes and smoking? He said it so assuredly that it almost makes you want to believe him (or at a minimum, question whether what you thought you knew about those two pieces of statistics was true or not). When I saw him do this, it reminded me of the hundreds of articles you see published each year that advise people on how to sell themselves or their company. The infamous elevator pitch.
Invariably, when you read articles (or books!) about how to give a good elevator pitch, you’re going to find that it’s very common that one of the most important things you can do in that elevator pitch is to be confident (or passionate or some other synonym that fits nicely into the author’s acronym). Don’t get me wrong, confidence is certainly important when it comes to making your elevator pitch, but in seeing Qahtani express himself with an air of confidence, it made me wonder about the human fallibility, with regard to elevator pitches.
Sure, I suspect that for people who’s job it is to listen to elevator pitches on a constant basis will tell you that they have a finely tuned BS-detector, but what about the rest of us who haven’t spent 10,000 hours listening to elevator pitches? I bet you’re thinking that you don’t have to worry about that when it comes to your field because you’re an expert. OK. Let’s accept for a moment that you are — what about all the other fields that you haven’t achieved “expert” status in — what do you do there? Well, I suppose you/we could perfect y/our BS-detector, but I suppose there’s still the possibility that you might make a type I/II error (depending upon your perspective). That is, there’s still the possibility that you might miss the BS for what it is and it’s also possible that you might incorrectly assess something as BS when it’s actually gold!
On that note, I want to leave you with the powerful words of Dr. Maya Angelou, on words: