I don’t remember when I first signed up for Pinterest, but I do remember that when I did, I had “big” plans of using the site to create a vision board. As you can see from my Pinterest page, I haven’t used it since I signed up. There are any number of explanations I could offer as to why I haven’t really done what I had initially thought I would, but this post isn’t about my usage of Pinterest, no, it’s about Josh Brown’s.
You see, many people (or at least it certainly seems like it) use Pinterest for shopping. That is, they see something they like and Pinterest is a way to bookmark that image. There are also those businesses who use Pinterest to get a better understanding of how their customers like or dislike their products. There are those hobbyists or designers who are trying to showcase their ideas. There are even people who share recipes through Pinterest. In all that I’ve heard of Pinterest, never had I heard someone use it to share financial charts.
Can anyone tell me what this is an example of? Hint: I wrote about this decision-making bias as recently as last month.
Josh Brown, the person I mentioned earlier, uses Pinterest to bookmark “amazing charts.” These financial charts, in a way, are breaking through that bias of functional fixedness. By using Pinterest to showcase financial charts, Brown found a way to use Pinterest that was a little out of the ordinary.
There are probably dozens of examples of these in your daily lives. On your commute this morning/afternoon (or the next time you head to work), I want you to take a wider perspective and see if you can notice anyone using something in a way that you hadn’t considered. Maybe someone’s using a skateboard as a “wagon” as they’ve tied a string to truck (where the wheels are) and is letting someone pull them down the street. Maybe by watching them participate in what some may consider a dangerous activity, it gives you that flash of an idea you’ve been looking for on a problem you’ve been having. Lateral thinking begets lateral thinking.