Want a Pair of Google Glasses: Just Write a Convincing Essay

One of the co-founders of Google, Sergey Brin, was on stage at TED2013 talking about Google Glasses. It’s like a smartphone, but in a pair of glasses. If you haven’t yet seen Google’s latest promotional video, you’re probably going to want to check it out:

Cool, eh?

One would have to imagine that the possibilities for use are endless. Can you imagine putting these on athletes, say baseball players, and watching the gameplay from their perspective. Obviously, we’re a long way off from that (or are we?), but it’s fun to think about the potential uses. Anyway, in this post, I wanted to talk about something I read in an article about Google Glasses:

The company will sell the glasses for $1,500 each to people who write a convincing essay on what they will use the glasses for.

This is brilliant. Absolutely brilliant. Google is getting its customers to evangelize about its product and then ‘rewarding’ them by letting them pay $1,500 to buy the product. More than that, Google is crowdsourcing its customers for ways to market its product. By aggregating the best essays (and the themes of the essays), Google will see best how to market its product to other customers.

Published by Jeremiah Stanghini

Jeremiah's primary aim is to provide readers with a new perspective. In the same vein as the "Blind Men and the Elephant," it can be difficult to know when one is looking at the big picture or if one is simply looking at a 'tusk' or a 'leg.' He writes on a variety of topics: psychology, business, science, entertainment, politics, history, etc.

Join the Conversation

1 Comment

  1. Great post. I was checking constantly this blog and I am impressed!
    Very useful information specially the last part :
    ) I care for such information much. I was seeking this particular info for a long time.

    Thank you and best of luck.


Leave a comment

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )

Connecting to %s

This site uses Akismet to reduce spam. Learn how your comment data is processed.

%d bloggers like this: