One of the co-founders of Google, Sergey Brin, was on stage at TED2013 talking about Google Glasses. It’s like a smartphone, but in a pair of glasses. If you haven’t yet seen Google’s latest promotional video, you’re probably going to want to check it out:
One would have to imagine that the possibilities for use are endless. Can you imagine putting these on athletes, say baseball players, and watching the gameplay from their perspective. Obviously, we’re a long way off from that (or are we?), but it’s fun to think about the potential uses. Anyway, in this post, I wanted to talk about something I read in an article about Google Glasses:
The company will sell the glasses for $1,500 each to people who write a convincing essay on what they will use the glasses for.
This is brilliant. Absolutely brilliant. Google is getting its customers to evangelize about its product and then ‘rewarding’ them by letting them pay $1,500 to buy the product. More than that, Google is crowdsourcing its customers for ways to market its product. By aggregating the best essays (and the themes of the essays), Google will see best how to market its product to other customers.