Yesterday during class, I saw a tweet from Mitt Romney:
— Mitt Romney (@MittRomney) November 1, 2012
This made me a bit upset and not in a partisan way. From what I understand, Democrats used this same ‘slogan‘ in 2004 when trying to oust President Bush and send Senator Kerry to 1600 Pennsylvania Ave. [If you’ll notice, the image that I’ve embedded below appears to be a sign from Occupy Wall Street, which is much more often associated with the Democratic Party.] There’s something inherently disturbing about using a slogan like this. It creates an artificial (and unnecessary) division between the people in power and the people who want to be in power.
It’s perfectly alright to disagree with the direction that the current administration is taking the country, but to use this slogan — to me — is demeaning and somewhat immature.
Disagreements are had on a daily basis, but it’s the moments following that disagreement that a person’s character shines through. If I disagree with someone, I’m not going to start a campaign and say it’s, “us vs. them,” — no — that’s not productive. That’s not mature. Instead, it would be more appropriate for me to try to find further evidence that strengthens my argument.
This slogan that is used in political campaigns remind me of Integral Theory. If I think about spiral dynamics, this particular slogan seems like it’s targeted at the “lower” end of the spiral (beige, purple, and red). Given that there are certainly folks at this level of development in the US electorate, this could be considered a “smart” strategy of political campaigns that employ it.
That being said, I almost want to say, “you should know better,” in that using these kinds of tactics are what continues to keep a country divided and hyper-partisan!