Choice Architecture: Even in “Heads or Tails,” It Matters What’s Presented First

If you’re familiar with behavioural economics, then the results of this study will be right up your alley. The researchers set out to determine whether there was a “first-toss Heads bias.” Meaning, when flipping a coin and the choices are presented “Heads or Tails,” there would be a bias towards people guessing “Heads” (because it was presented first). Through running their […]

You’re Not Supposed to Hate Work

About a month ago, there was a rather disturbing headline that came as a result of a Gallup study: “70% of americans hate their job.” When I first read that, I thought, that can’t be right, can it? 70%!? That means for every person who likes their job, there are at least 2 people who hate their […]