Category Archives: Science

Perspective and the Framing Effect: List of Biases in Judgment and Decision-Making, Part 5

Since I was going to talk about the framing effect last week (and opted for the planning fallacy instead because of circumstances), I thought I’d get into the framing effect this week. The framing effect is a very easy bias to understand, in that it’s not as complicated in its description as some of the other biases are. In short, the framing effect is how people can react differently to choices depending on whether the circumstances are presented as gains or losses.

The famous example of the framing effect comes from a paper by Kahneman (who I’ve mentioned before) and Tversky in 1981:

Problem 1: Imagine that the U.S. is preparing for the outbreak of an unusual Asian disease, which is expected to kill 600 people. Two alternative programs to combat the disease have been proposed. Assume that the exact scientific estimate of the consequences of the programs are as follows: If Program A is adopted, 200 people will be saved. [72 percent]

If Program B is adopted, there is 1/3 probability that 600 people will be saved, and 2/3 probability that no people will be saved. [28 percent]

As you can see from the percentages in brackets, people opted for the sure thing. Now, let’s look at the second part of this study:

If Program C is adopted 400 people will die. [22 percent]

If Program D is adopted there is 1/3 probability that nobody will die, and 2/3 probability that 600 people will die. [78 percent]

Did you notice something? Program C is identical to Program A, and yet the percentage of people who were opting for Program C dropped tremendously! Similarly, notice that Program D’s percentage went way up — even though it’s the same thing as Program B. This is the framing effect in action. Is it frightening to you that we’re so susceptible to changing our mind based simply on how a choice is framed? If it’s not, it certainly should be.

Ways for Avoiding the Framing Effect

1) Reframe the question

It may seem obvious, but you’d be surprised how many people don’t consider “reframing” the frame with which they are looking at a situation. For instance, in the example from earlier, instead of looking at it as a choice between Program A and Program B, someone could reframe Program A so that it looks like Program C and do the same with Program B, so that it looks like Program D. As a result, one would then be getting a “fuller” picture of their choice.

2) Empathy — assume someone else’s perspective

Many choices implicate another in a situation. As a result, it might be worth it to put yourself in the shoes of that other person to see how they would view a given situation. This is similar to the reframe, but is more specific in that it might serve to help the person remove themselves a little bit from the decision. That is, when we’re faced with a choice, our personal biases can have a big impact on the decision we make. When we imagine how someone else might make this decision, we’re less likely to succumb to our personal biases.

3) Parse the question

Some questions present us with a dichotomous choice: are apples good or bad? Should we exercise in the morning or the evening? Are gap years helpful or harmful? When faced with a question like this, I would highly recommend parsing the question. That is, are we sure that apples can only be good or bad? Are we sure that exercising in the morning or the evening are our only options? Often times, answers to questions aren’t simply this or that. In fact, more times than not, there is a great deal of grey area. Unfortunately, when the question is framed in such a way, it makes it very difficult to see the possibility of the grey area.

If you liked this post, you might like one of the other posts in this series:

Get a Second Opinion Before You Succumb to the Planning Fallacy: List of Biases in Judgment and Decision-Making, Part 4

I know that I said that I was going to be talking about a new bias in judgment and decision-making every Monday and I know that today is Tuesday. To be honest — I underestimated how long it would take me to prepare for my seminar in International Relations. Aside: if you want to challenge yourself, take a course in a subject which you know very little about and be amazed at how much you feel like you’ve been dropped into the ocean and told to swim! It can be a little unnerving at first, but if you’re into exploring and open to new experiences, it can be quite satisfying. Anyway, so today yesterday I’d planned to talk about the framing effect, but since I so conveniently demonstrated the planning fallacy, I thought I’d talk about it.

The consequence of this post being written/published today is directly related to my falling into the trap of the planning fallacy. I planned for the preparation for my International Relations class to take a certain amount of time. When that time lasted longer than I had anticipated, I had no time left to write about a bias in judgment and decision-making. The planning fallacy is our tendency to underestimate how long we’ll need to complete a task — especially when we’ve had experiences where we’ve underestimated similar tasks.

This is something that even the best of us fall prey to. In fact, one of the biggest names in cognitive biases Daniel Kahneman (Nobel Prize in economics, but a PhD in psychology!) has said that even he still has a hard time with the planning fallacy. Of course, this doesn’t make it permissible for us not to try to prevent the effects of the planning fallacy.

Before we get into ways for avoiding the planning fallacy, I want to share an excerpt from an oft-cited study when discussing the planning fallacy [emphasis added]:

Participants were provided with a series of specific confidence levels and were asked to indicate the completion time corresponding to each confidence level. In this manner, the participants indicated times by which they were 50% certain they would finish their projects (and 50% certain they would not), 75% certain they would finish, and 99% certain they would finish. When we examined the proportion of subjects who finished by each of these forecasted times, we found evidence of overconfidence. Consider the academic projects: only 12.8% of the subjects finished their academic projects by the time they reported as their 50% probability level, only 19.2% finished by the time of their 75% probability level, and only 44.7% finished by the time of their 99% probability level. The results for the 99% probability level are especially striking: even when they make a highly conservative forecast, a prediction that they feel virtually certain that they will fulfill, people’s confidence far exceeds their accomplishments.

There were a lot of numbers/percentages offered in the excerpt, so I’ve also included a visual representation of the data in a graph below. This graph comes from a book chapter by a couple of the same authors, but it is about the data in the preceding excerpt.

 

 

 

 

 

Ways for Avoiding the Planning Fallacy

With the first three biases I talked about, awareness was a key step in overcoming the bias. While you could make that argument for the planning fallacy, one of the hallmarks of [the fallacy] is that people know they’ve erred in the past and still make the mistake of underestimating. So, we’ll need to move beyond awareness to help us defend against this bias.

1) Data is your friend

No, I don’t mean Data from Star Trek (though Data would probably be quite helpful in planning), but now that I think about it, Data (the character) might be a good way to position this ‘way for avoiding the planning fallacy.’ For those of you not familiar, Data is a human-like android. In thinking about this way for avoiding the planning fallacy, think about how Data might estimate the length of time it would take to complete a project. It would be very precise and data-driven. Data would likely look at past projects and how long it took for those to be finished to decide the length of time needed for this new project. To put it more broadly, if you have statistics on past projects (that were similar) absolutely use them in estimating the completion time of the new project.

2) Get a second opinion

When we think about the project completion time of one project in relation to another project, we often think about the nuances that make this project different from that project — and by extension — why this project won’t take as long as that project. Planning fallacy. If you can, ask someone who has experience in project completion in the area for which you’re estimating. When you ask this person, be sure not to tell them all the “various ways why this project is different,” because it probably isn’t and it’s only going to cloud the predictive ability of the person you’re asking. You’re probably going to hear an estimate that’s larger than you thought, but I bet you that it’s probably a lot closer to the real project completion time than the estimate you made based on thinking about the ways that this project was going to be different than all the other projects like it.

If you liked this post, you might like the first three posts in this series:

Statistics Without Context Are Useless

In preparing for the classes that I teach on Tuesday, I was re-reading the assigned chapters in the textbook yesterday. This week, we’re covering cross-cultural management. A few pages into the chapter, I was dismayed to read the following:

“Here are a couple of positive signs: 2008 saw record numbers of foreign students (623,805) studying in the United States and US students (241,791) studying abroad.”

Does anyone know what’s wrong with this? After reading this paragraph, I took to Twitter to respond. Let’s go to the tweets!

 

 

 

 

To summarize: statistics without context are useless.

To better contextualize the numbers offered in the textbook, the author would need to tell offer some numbers on the recent number of foreign students studying in the US and likewise, US students studying abroad. That is, are the numbers trending up? Downward? Was this year an anomaly?

More importantly than earlier years, would be to fully contextualize it by offering percentages. Is the percentage of foreign-born students studying in the US higher than it was last year? What about for US student studying abroad?

Simply offering these absolute values is, in a sense, misleading. It conveys to the reader that foreign study is trending up, when in fact, it could be on the decline. By having more students studying (in general) there is a higher number of students who could study abroad. And that’s why it’s important to have percentages (in this case). In some cases, percentages won’t be helpful. It really all depends on the question you’re trying to answer or the information you’re trying to convey.

Note: for those interested, the quote comes from Organizational Behavior, 9th edition, page 103.

If Laughter is the Best Medicine, Why Don’t Doctors Specialize in It?

A couple of weeks ago, I heard the old adage that “laughter is the best medicine.” And then I thought to myself, if that’s true, then why aren’t there any doctors of laughter? Is there an degree-granting institution out there that issues doctorates in laughter? Shouldn’t there be?

I realize that idea is a bit off-the-wall, but bear with me for a moment. If laughter is the best medicine, shouldn’t we have comedians/comediennes in hospitals? Can you imagine that a doctor doing their rounds consisted of going to a number of patients and telling jokes? Wouldn’t that be fun(ny)! I wrote about medicine in the 22nd century a few days ago — maybe by then, we’ll have doctors who specialize in making their patients laugh. Probably not, but wouldn’t that be something?

So the whole idea of doctors who specialize in laughing may be a bit too far, so then I thought, wouldn’t it make a good bit? That is, wouldn’t it make for a good stand-up comedy bit. I’m certainly no expert in stand-up comedy and I’m sure that stand-up comedians often get their friends telling them (hey this might be funny) even though it’s not, but I think, with the right comedian, that bit could be really funny. To make it really work, I think the comedian would have to be really serious when telling the bit (but isn’t that true of most bits)?

Now that I think of it, I don’t know what I’d rather see more: an article that details a clinic in some remote village that has an LD (Laughing Doctor) or an article that details a comedian that’s a big hit because of the comedian’s bit about a doctorate in laughing.

~

As an addendum to this, I saw a tweet this past week that makes the case that laughter isn’t just related to medicine!

 

The Endowment Effect – Yours Isn’t Always Better: List of Biases in Judgment and Decision-Making, Part 3

Two weeks ago, I wrote about the pitfalls of the sunk cost fallacy. Last week I alerted you to the bias of loss aversion. Since I mentioned the endowment effect last week, I thought it’d be good to cover it sooner rather than later, so this week, we’ll look at the endowment effect.

The endowment effect can be tricky in that if it’s not described in the right way, it’s likely to be misinterpreted. In short, it means that people want more money for something than they’d be willing to pay for it. Put differently: we overvalue that which we own. You could think of a simple example of this through the course of a negotiation. When negotiation with someone, we’ll probably overvalue what we bring to the table. Someone may offer you $50 for your 25-year old keyboard (piano), but you think it’s worth at least $75. Barring any outside appraisal, the endowment effect is likely at play here.

Now here’s where it might get a little confusing, so bear with me: one of the possible explanations for the endowment effect is that humans are loss-averse. Remember loss aversion from last week? The idea that we’d rather avoid losses than reap rewards. If we apply this knowledge to our example above, let’s say that the piano is actually worth $35, but you want $75, and you’re being offered $50. Because humans are loss-averse, it’s causing you to suffer from the endowment effect, which is causing you to overestimate the value of the piano. As a result, you’re forgoing a $15 gain, given the current value of the piano and the price you’re being offered.

Let’s look at another example, this time, from sports. Often times, general managers have their eye on certain players. They believe this player is going to fill the void that their team has and if they could only sign that one player, all of their troubles would be solved. Throughout the courtship of said player, the general manager is already imagining that the player is part of their team. In so doing, this general manager is likely to end up overpaying for the player. Why? Because of the endowment effect. The general manager feels that the player they’re about to acquire is already theirs and so not acquiring the player would be like losing the player. And because they already imagine the player to be on their team, they’re going to overvalue the player as a result of the endowment effect.

Though this example comes from sports, we can see the skeleton of it and apply it to just about any situation where someone “wants” something and has already imagined it as their own.

Before we get into some ways of avoiding the endowment effect, I want to make sure that I convey the point that the endowment effect applies to more than just things. Another way of looking at it is your customers (if you own a business). It’s never easy to fire a customer, but we’ve learned — sometimes — it must be done. As you might imagine, it can be quite hard to fire a customer because — among other reasons — we tend to overvalue that customer.

Ways for Avoiding the Endowment Effect

1) Am I emotional?

A seemingly obvious way to avoid the endowment effect is assessing whether our emotions are involved. Don’t get me wrong, emotions are a good thing, but they are a surefire way to overvaluing things that you own. That is, if you find yourself overly connected to something, your emotions might be getting in the way.

2) Independent Evaluation

This dovetails nicely with the idea of being unemotional. To guard against succumbing to the endowment effect, be sure to have an independent appraisal of whatever it is that you’re looking to sell of yours. While you’ll still have the final say on what you sell and how much you sell it for, having a second pair of eyes look at your side of the “deal” might help you determine if you’re judgment’s clouded.

3) Empathy

I wasn’t going to include this initially, but after reading the research, it certainly fits. Before I go on, I should say that folks might be confused in that I just suggested asking whether one is emotional and now I’m saying to practice empathy? For those wondering, being emotional is not the same thing as being empathetic. Back to empathy and the endowment effect. In situations where we’re selling something, researchers found there to be an empathy deficit when the endowment effect was present. So, to counter this, you should try to empathize with whom you’re negotiating.

 

What Will Medicine Look Like in the 22nd Century?

Every now and then, I like to watch some old episodes of Star Trek. I should clarify: I watch “The Next Generation.” I’m a little young for the original series. The Next Generation aired during my younger formative years (and how grateful I am for this). I often think that my strong sense of morals has a lot to do with the fact that I was often presented with ethical dilemmas through the vehicle of this show.

A few weeks ago, I happened to catch an episode from near the end of the final season: Thine Own Self. One of the two featured plot lines for this episode is Data‘s visit to a ‘primitive’ village. Data, suffering from amnesia, is taken in by this village. Maybe I should back-up and tell you how he got there. Data was sent on a mission to recover some radioactive material from a probe that crashed on the planet. Having suffered injuries during this recovery attempt, Data walks to this village (miles and miles away), carrying a box that says radioactive.

As I said, this village welcomes Data — at least for a little while, but I won’t get into all of that. The parts I want to focus on are those that occurred with the town’s healer. Because Data doesn’t know who he is, he is taken to see the town’s healer. Listening to her assessment of Data’s injuries and the like is a real treat. The way the healer reasons that this is causing that because of something unforeseen is just what you might expect from a pre-industrial society. That’s not meant to sound pejorative — societies do the best they can with what they’ve got.

I looked and looked for a clip of the healer diagnosing Data or of the healer diagnosing the members of the village (as some of them get radiation poisoning), but couldn’t find it. However, I was able to find a clip of the healer teaching some of the children about the elements.

Strange, eh?

After seeing this episode again, I had to think to myself, what are our assumptions in medicine today that will seem laughable in 100 years. What about in 300 years? What about in other fields? Will we laugh that we ever used to think that we weren’t able to communicate telepathically? What about seeing things at a distance? Will there still be poverty? Hunger?

Whenever we start to take ourselves and our assumptions too seriously, it’s important to remember the humble beginnings from which we come.

Loss Aversion and the Big Picture: List of Biases in Judgment and Decision-Making, Part 2

I think I’m going to make a habit of posting something new to my series on biases in judgment and decision-making every Monday. Last Monday, we looked at sunk costs. Today, we’re going to look at loss aversion.

As much as I can, I’m trying to write about the different biases by themselves. Sunk costs are closely associated with loss aversion, so I could have included it in the first post. Similarly, the endowment effect is closely associated with loss aversion, so I could have wrote about it here. Learning about the biases one at a time may make it easier to focus on that bias for that week. So, without further adieu: loss aversion.

Loss aversion is the idea that we’d rather avoid losses than reap rewards. Put more simply: we’d prefer to not lose something than acquire something. Like we did with the sunk cost fallacy, let’s look at some examples of loss aversion to give us a better understanding of this bias. The implication of loss aversion is that someone who loses $100 or $1000 will lose more satisfaction (or be unhappier) than someone who gains $100 or $1000 will gain satisfaction (or be happier). If we think about a continuum where both of the people in the above example start at 0, the person who loses money will have an higher absolute number (with regard to their satisfaction) than the other person. This is a rather basic example, so let’s look at something a little juicier: golf.

In golf, the difference between winning and losing is sometimes one stroke (or one putt). A short excerpt from Kahneman’s book, Thinking Fast and Slow:

Every stroke counts in golf, and in professional golf every stroke counts a lot. Failing to make par is a loss, but missing a birdies putt is a foregone gain, not a loss. Pope and Schweitzer reasoned from loss aversion that players would try a little harder when putting for par (to avoid a bogey) than when putting for a birdie. They analyzed more than 2.5 million putts in exquisite detail to test that prediction.

They were right. Whether the putt was easy or hard, at every distance from the hole, the players were more successful when putting for par than for a birdie. The difference in their rate of success when going for par (to avoid a bogey) or for a birdie was 3.6%. This difference is not trivial. Tiger Woods was one of the “participants” in their study. If in his best years Tiger Woods had managed to putt as well for birdies as he did for par, his average tournament score would have improved by one stroke and his earnings by almost $1 million per season. [Emphasis added]

That’s an incredible statistic. With the only difference between putting for par and putting for birdie the fact that one would “lose” a stroke and professional golfers are 3.6% better at putting for par? Wow! As the excerpt said, that accounted for $1 million per season for Tiger Woods in his best years.

Ways for Avoiding Loss Aversion

As with the sunk cost fallacy, one of the most important ways to avoid loss aversion is to recognize it. That is, to know that humans have a tendency for loss aversion is an important first step in not falling into the trap of loss aversion.

1) What’s the big picture?

In our example of golf, that might mean knowing where you are in relation to the other players your competing with in the tournament (rather than where your ball is relation to the hole and what specific stroke you’re about to hit). In business, one might examine a decision about one business unit in relation to the entire company (rather than looking myopically at the one business unit).

2) Am I afraid of losing something?

This may seem like an obvious solution, but it’s pretty important. If before making a decision you can think to yourself (or have your team ask itself), “am I afraid to lose something here?” You might find that you are and it could serve to help you or your company avoid falling into the trap of loss aversion.

3) Do you really expect to never lose anything — ever?

Loss is inevitable. Sometimes, you won’t make that par putt (or that birdie putt). Sometimes, when you negotiate a deal, you won’t get the best deal. Sometimes, the decision to sell that business unit might result in losses somewhere else. If you can come to grips with the fact that every decision you make won’t be perfect and that sometimes you will lose, you may begin to shift your expectations about loss.

Conscientiousness in the Classroom, Conscientiousness in Completion

I teach organizational behavior (OB) at the undergraduate level. Well, to be more specific, I’m a TA for OB at the undergraduate level, but because of the structure of the class, students rarely see the professor for the class and spend most of their time interacting with me as the person at the front of the classroom.

This past week we talked about individual differences — personality. Naturally, we spoke about the Big 5. In reviewing the dimensions of personality we read through some scenarios together and had to identify which personality dimension was implicated. In one of those scenarios, we read about someone faced with a dilemma:

It’s Friday and her friends have invited her out to a concert and she also has plans for Saturday/Sunday. However, she has assignments that are due on Monday.

For folks that know about the Big 5, this example is clearly implicating the Conscientiousness dimension of the Big 5. Why am I telling you all of this? Well, because this happened to me this weekend. It’s not completely surprising that this would happen to me because I usually score very high on conscientiousness, but I thought it was rather coincidental that it happened the same week that we were discussing this concept in class.

Both of the classes I have this semester occur on Monday (afternoon and evening). For both of these classes, I’ve got quite a bit of reading to do, which is okay, but since these classes are outside my field of expertise, some of the reading takes longer (as I have to look up words — from time-to-time — to contextualize my understanding).

If I think back to my days an undergrad, I’d often find myself reading on Sunday night/evening, to make sure I was prepared for class on Monday morning. This weekend, something different happened: I spent most of the day Friday and most of the day Saturday working — really hard. As a result, when I sat down to dinner on Saturday evening, I felt relaxed because I knew I had very little work to complete on Sunday. This feeling… is wonderful.

Ignore Sunk Costs: List of Biases in Judgment and Decision-Making, Part 1

It can be really fun to write a series of posts on a particular topic. By my count, I’ve done this at least seven times so far. Today, I’d like to start what I hope will be an oft-read series on biases in judgment and decision-making (to some, cognitive biases). Because of my background in psychology and my interest in decision-making, I thought it would be wise to share with you the things that I’ve learned either through the classes I’ve taken (the classes I’ve taught!) or the research I’ve read. With each bias, my goal is to explain the bias and offer some possible avenues for not falling into the trap of the bias. Today, we start with one of the big ones: the sunk cost fallacy.

Sunk costs are those costs that have already happened and can’t be recovered. For instance, let’s say you buy an apple and bite into it. The money you used to buy that apple can’t be recovered — it’s a sunk cost. Now let’s say the apple doesn’t taste very good (maybe it’s inorganic). You might say, ‘well, I’ve already paid for the apple, so I might as well eat it.’ NO! That’s the sunk cost fallacy! Just because you’ve already bought the apple and paid for it, doesn’t mean you have to eat it. If it tastes bad, by golly, don’t eat it!

That’s a rather basic example of the sunk cost fallacy, so let’s look at one that might seem a bit more applicable. Sunk costs often come into the fray when they’re contrasted with future costs. Let’s say you’ve bought a subscription to a newspaper or a magazine. Because of your subscription, you get a discount when it’s time to renew your subscription. Now, let’s say that in that year of your subscription, you discovered that there was another newspaper/magazine that you preferred (maybe The Economist?). When it comes time to renew your subscription, you look at the two options to either subscribe to The Economist or continuing with your other subscription. You find out that the discounted price for your current newspaper/magazine will be the same price as The Economist. You say to yourself, “well, I’ve already subscribed to this newspaper and spent so much money on it, so I might as well keep subscribing to it.” NO! That’s the sunk cost fallacy. The money you’ve spent on the subscription for the other newspaper/magazine can’t be recovered! You can’t get it back. As a result, it shouldn’t affect the decision you make now about whether to choose it or The Economist. 

There’s one more quick example that I want to highlight: war. From a paper by a professor at Princeton:

The United States has invested much in attempting to achieve its objectives. In addition to the many millions of dollars that have been spent, many thousands of lives have been lost, and an even greater number of lives have been irreparably damaged. If the United States withdraws from Vietnam without achieving its objectives, then all of these undeniably significant sacrifices would be wasted. [Emphasis added]

Pay particular attention to that last sentence. That is the sunk cost fallacy in action.

Ways for Avoiding the Sunk Cost Fallacy

So, now that we’ve looked at the sunk cost fallacy, how can we avoid it? Well, the first step in avoiding the sunk cost fallacy is recognizing it. Hopefully, the above examples have given you an idea of how this bias can arise. There are a two other ways I want to highlight that you can use to avoid this trap.

1) What am I assuming?

The crux of the sunk cost fallacy is based on an assumption. That is, you’re assuming that because you’ve already spent money on X, that you should keep spending money on X. If you look at what it is that you’re assuming about a situation, you just might find that you’re about to step into the sunk cost trap.

2) Are there alternatives?

Related to the above example is alternatives. You’re not bound to a decision because you’ve made a similar decision in the past. Just because you bought the ticket to go to the movie, if another activity presents itself as more enticing, you’re allowed to choose that one instead. In fact, if when you sit down to watch the movie, it’s bad, you’re allowed to get up and walk out. Don’t fall into the sunk cost trap thinking that you have to stay because you paid for it. There are any number of things you could be doing: going for a walk, calling an old friend, etc.

Appreciative Inquiry and George Mason University’s Strategic Vision

This morning I was fortunate to be part of an Appreciative Inquiry (AI) event at George Mason University. If you’re not familiar with AI, from Wiki: “Appreciative Inquiry is primarily an organizational development method which focuses on increasing what an organization does well rather than on eliminating what it does badly.” The whole purpose of today’s AI was, “to help shape aspects of the new Vision related to Mason’s mission, values and the Mason Graduate (the attributes we wish all of our students have in common by the time they graduate).” Currently, George Mason University is creating a new strategic vision.

During my time as the student body president of Saginaw Valley State University, I contributed to the university’s strategic planning process. I was fortunate that during my time as the president coincided with when the university was in the process of redoing its 5-year plan. I say this because at the AI event today was George Mason University’s student government president. It made me a bit nostalgic about my time in that role.

Getting back to AI: I really like this method. By focusing on the positives of an organization, it certainly feels like there’s a better energy about the process. I could be demonstrating one of my biases, but even the faculty facilitator (who was there at the birth of this method in 1987!) spoke about the importance of steering clear of falling into a trap of opining the things that an organization lacks. Why? Simply stated: that list is never-ending.

The group of folks that I spent morning with really came up with some great ideas. This process gave me a new appreciation for some of the positives of George Mason University. In fact, I even joked with the group that it made me want to forget about moving back to Canada and get a job here at Mason.

Lastly, I wanted to say that today’s event reinforced my enjoyment of being part of strategic planning. While there wasn’t any actual “strategic planning” that happened today, I knew that the things that the larger group (of about 100 people) talked about today would be a data point that could be used by those folks who are doing the strategic planning. So, in a larger sense, today’s event was about strategic planning. And strategic planning is something that I can get really excited about.

Oh, one last thing. There was a really great line that was said during the meeting that the room seemed to love. I captured it in a tweet: