Choice Architecture: Even in “Heads or Tails,” It Matters What’s Presented First

If you’re familiar with behavioural economics, then the results of this study will be right up your alley. The researchers set out to determine whether there was a “first-toss Heads bias.” Meaning, when flipping a coin and the choices are presented “Heads or Tails,” there would be a bias towards people guessing “Heads” (because it was presented first). Through running their […]

More Scientific Evidence That Beliefs Affect Biology

If you’ve been following me since I started writing on the internet a couple of years ago, you know that I have a certain soft spot for the power of belief (sampling: here, here, here, and here). I understand that many folks are still leery of that phrase, but when you couch it in the […]