Choice Architecture: Even in “Heads or Tails,” It Matters What’s Presented First

If you’re familiar with behavioural economics, then the results of this study will be right up your alley. The researchers set out to determine whether there was a “first-toss Heads bias.” Meaning, when flipping a coin and the choices are presented “Heads or Tails,” there would be a bias towards people guessing “Heads” (because it was presented first). Through running their […]

Do Percentages Matter in a One-Time Decision?

I write a lot about decision-making. It’s clearly something that interests me. As a result, I often find myself thinking about how to make better decisions or how to help people make better decisions. That’s why I’m already up to Part 10 of that series on decision-making (and I’ve got at least 4 more to […]

Perspective and the Framing Effect: List of Biases in Judgment and Decision-Making, Part 5

Since I was going to talk about the framing effect last week (and opted for the planning fallacy instead because of circumstances), I thought I’d get into the framing effect this week. The framing effect is a very easy bias to understand, in that it’s not as complicated in its description as some of the other […]

Every Game Counts The Same: Does It Really?

In most sports, there is a “regular” season and a “post” season. That is, the teams play against it each other for a set number of games to jockey for position in the playoffs. As I write this, I’m thinking about baseball in particular, as it is getting very near to the end of their […]