The other day, someone was talking to me about my series on biases in judgment and decision-making and it made me realize that I was missing a rather important bias — the contrast effect! I’m not sure how this one slipped through the cracks, but I’m glad to be able to write about it for you today. It’s been almost …
Tag Archives: Marketing
Why Coke’s Super Bowl Ad Was Really Smart
By now, you’ve probably seen some of the coverage of Coke’s “controversial” Super Bowl ad. To be honest, I’m with Coke’s Ad Director on this one, “I don’t see any controversy here.” Don’t get me wrong, I can understand where some of the detractors are coming from, but I tend to side with the Ad …
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Coping Strategies Used by Teens When Criticized by Their Peers for Their Brand Choice
Remember back in high school, middle school, or elementary school when you were worried to go to school because your jeans weren’t Levis, or Jordache, or Lucky, or whatever name brand was popular when you were an adolescent? A couple of researchers from Paris decided that they were going to take a closer look at this phenomenon. That …
The Problem With Facebook: Young People Really Are Social Networking Elsewhere
Remember yesterday when I was talking about Facebook’s “young person” problem? It turns out, there’s actually data to back this up. It turns out, there was actually an article in TIME that I didn’t realize had data when I was writing my post yesterday: According to iStrategy, Facebook has 4,292,080 fewer high-school aged users and 6,948,848 …
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What Was Your Last Original Thought: Choices and Illusions, Part 2
In yesterday’s post, we looked at the first 6 chapters of Eldon Taylor’s book, Choices and Illusions. There were some great stories about how our thoughts can have a tangible effect on our bodies. In today’s post, we’ll take a closer look at the next 6 chapters. ~ Chapter 7 picks up right where the last …
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They Limped in and Danced Out: Choices and Illusions, Part 1
A few of my posts recently have been about the importance that our thoughts and beliefs can have on how we function. Coincidentally, I was asked to write a review of a book that is right in line with this thinking. The book: Choices and Illusions: How Did I Get Where I Am, and How Do …
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It’s 2013: Why Isn’t TV Live Streamed Online?
About a month ago, I wrote a post about the future of TV. I came to the conclusion that it was surprising that there wasn’t “live TV” online. That is, I am surprised that you can’t watch a TV on your laptop at the same time as you could watch it on your TV. Of course, …
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Chapter 5 – The Commercialization of Everything: What Money Can[’t] Buy, Part 5
About a week ago, I got back to the series I was doing about the chapters in Michael Sandel‘s book, What Money Can’t Buy. In the first chapter, we looked at things like when it’s okay to jump the line. In the second chapter, we looked at the difference between fines and fees. In the third chapter, we looked at fairness …
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Revisiting “Rebranding the Liberal Arts”: Become a Better Citizen
I recently read an OpEd in the Washington Post about the Liberal Arts and it reminded me of a post I wrote a couple of weeks ago about what I perceived as an ‘image’ problem for the Liberal Arts. The Liberal Arts are such an important part of education that I couldn’t imagine someone earning their degree without …
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Rebranding the Liberal Arts: General Intellectual Capacities
A couple of days ago, someone alerted me to an older article (2011) about the job skills that one learns from the “Liberal Arts.” After I read it, my first inclination was to share it. Having already completed two degrees in the liberal arts, I understand the importance that the liberal arts can have on …
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Jeremiah Stanghini 