The “Health Halo Effect:” Organic Labels on Food

A couple of days ago I restarted that series on cognitive biases with a post about the Halo Effect. I recently came across a study that applied the Halo Effect, but specifically, to health. The study sought to see whether labeling food organic made folks think that the food was healthier. An excerpt: 115 people were …

He’s Not as Bad as it Seems and She’s Not as Good as it Seems: List of Biases in Judgment and Decision-Making, Part 11

Hello Hello! It’s been a little more than three weeks since my last post. I’ve finished up the requirements for the MBA, so I should be back to writing posts with some regularity. Since today’s Monday, I thought I’d restart that series of posting about a cognitive bias on Mondays. Today’s cognitive bias: the halo effect. …