Why Coke’s Super Bowl Ad Was Really Smart

By now, you’ve probably seen some of the coverage of Coke’s “controversial” Super Bowl ad. To be honest, I’m with Coke’s Ad Director on this one, “I don’t see any controversy here.” Don’t get me wrong, I can understand where some of the detractors are coming from, but I tend to side with the Ad […]

The Obesity Crisis: How Come No One’s Talking About Neuromarketing?

The Economist did a fantastic special report on obesity a few issues back. I¬†highly¬†recommend reading it. You may see the obesity debate in a whole new light. However, I was a bit disappointed in the closing paragraph of one of their opening articles in that issue: There is a limit, however, to what the state […]