If you’ve ever been to some sort of personal development seminar (or any seminar where action is called for), there’s a good chance that you’ve heard of SMART goals. That is, “Specific, Measurable, Attainable, Realistic, and Time-Bound.” However, have you heard of the less often mentioned PURE and CLEAR acronyms that seem to go hand-in-hand? Maybe it’s part of the “advanced” seminar course [tongue-in-cheek].
A couple of weeks ago, I happened to be at a Barnes & Noble. As I was walking through the store, there was a book about decision-making that drew my attention (I’ll have more about this book in future posts). As I thumbed through the book, there were many familiar models/theories (SWOT analysis, etc.) and one of those was SMART goals. However, as my eyes glanced over the section on SMART goals, I noticed that there were two other acronyms: PURE and CLEAR. Intriguing.
I bet your wondering what the acronyms PURE and CLEAR represent? At the time, I certainly was. Without further adieu:
P — Positively Stated
U — Understood
R — Relevant
E — Ethical
C — Challenging
L — Legal
E — Environmentally Sound
A — Agreed
R — Recorded
Now, one could argue that some of these overlap (ethical and legal or environmentally sound and ethical), but there certainly seems to be value-added in these two additional acronyms. Though, I don’t know how much incremental value is added. If you’re someone who’s never heard of SMART goals, I would certainly stick to that model to start with. However, if you’ve heard of SMART goals (and have used this method!), then I would think about adding PURE and CLEAR to your method of goal-setting.
[Note: I couldn't find a Wiki article on PURE and CLEAR, but I did find two resources that may prove to be useful. This first one appears to be a PPT slide in the form of a PDF with all the acronyms (including SMART). The second one appears to be a blog post from someone detailing what is meant by the acronyms for PURE and CLEAR.]